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Enhancing Cash Flow and Streamlining Sourcing

Sector
eCommerce & Corporate Gifting
Region
Kenya
Product sourced
Assorted gifting products
Wingi services
Sourcing · Financing · Compliance · Logistics
01

The company and challenge

A leading consumer and corporate gifting eCommerce company, had to pay international suppliers 100% upfront when they sourced high quality products from abroad. This made it hard to grow because all their money was tied up in orders. They also lacked visibility into true costs and compliance requirements for international sourcing.

02

How Wingi delivered

Tech-Enabled Platform + Embedded Payment Plans​

  • Embedded financing: Introduced a flexible payment plan, with only 30% upfront and 70% on delivery, helping to maintain business operations without cash flow interruptions.​
  • Pricing visibility and predictability: Our tech platform provided all-inclusive quotations with complete pricing transparency.​
  • Compliance support: We handled all import compliance requirements and documentation, ensuring smooth customs clearance and reducing regulatory risks.​
  • Vetted manufacturers network: Our sourcing experts connected them with trusted suppliers from our private network of manufacturers, eliminating risk of fraud or bad quality.
03

The outcome

The gifting eCommerce company can now take advantage of peak holiday seasons and high-demand periods without cash flow constraints. With complete pricing predictability and streamlined compliance, they expanded their product range, took more orders, and grew their business faster while maintaining healthy working capital.​

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