Going Global with Premium Packaging
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Challenges
A nailcare brand needed professional packaging for their nail solutions business that would work in both local and international markets. They wanted consistent branding that could give their business credibility whether selling in Kenya or expanding globally.
Solution
Wingi delivered one packaging solution that worked for both markets:
- Proven network: Wingi found relevant premium packaging manufacturers from our database of pre-vetted 1000+ manufacturers who already work with major US beauty brands. These manufacturers understand international market standards.
- Export ready design: Our expert team created precise sourcing specifications and design guidelines that manufacturers could easily understand. This ensured nailcare brand's packaging vision was realized exactly as planned, within budget, with no miscommunication or design errors.
Results
The nailcare brand launched with the new professional packaging in both Kenya and the USA. The consistent, export-ready quality gave them strong positioning in both markets. They could expand internationally with confidence, knowing their brand looked professional everywhere.
