What to Expect in Cross-Border Supply Chains

Navigating the Complexities of Global Trade

Ian Munene
December 11, 2024

Understanding the Reality of Cross-Border Supply Chains

For years, Africa has stood at the crossroads of trade, with businesses from Kenya to South Africa reaching across borders to bring in goods, export products, and grow beyond the local market. But let’s be clear—cross-border supply chains aren’t just about moving products from Point A to Point B. They are a battleground of regulations, currency shifts, customs, and unpredictable delays that demand more than just logistical skills. They demand resilience and a clear understanding of the unseen forces that shape global trade.  

Preparing for the demands of cross-border supply chains means looking beneath the surface. It’s not enough to react; businesses must plan, anticipate, and stay ready for anything that might come their way.
Below, we explore what every business owner needs to know about the reality of #cross-border #supply chains, from the backend operations to navigating complex #regulations.

The Machinery Behind Cross-Border Supply Chains  

What Happens in the Backend?
For every successful shipment, there’s a web of activity behind the scenes. Supplier coordination, order fulfillment, packaging, and logistics are just the surface elements of a far more complex process. Imagine coordinating with suppliers in #China, ensuring raw materials from India arrive on time, or confirming delivery schedules in South Africa—all while managing the myriad tasks at home. Communication becomes more than a task; it becomes the lifeline of your operation.

Effective communication with manufacturers and suppliers is essential, especially when working across borders. Each stage in the process needs precise coordination. Shipment schedules, packaging specifications, and transportation routes require attention to detail because a minor delay on one side of the chain can set back entire orders. Making use of supply chain proffessionals is highly recommended for those who find the process overwhelming or tedious.

Production and Shipping Timelines
Production and shipping in a cross-border environment rarely follow a linear path. Global demand surges, labour shortages, transportation bottlenecks—these are just a few realities businesses contend with in today’s marketplace. Imagine you’re waiting for a high-demand component from abroad, and a port congestion in Asia suddenly delays everything. Now add the possibility of a labour strike at a critical facility. Timelines in cross-border supply chains are never guaranteed.

To navigate these, businesses must not only plan but build buffers in their schedules to accommodate the unexpected.Using tools like GoComet and others to chek for port delays can be a gamechanger for the modern prepared businessperson. Many companies find themselves paying extra for express shipping to meet deadlines, yet all of this can be avoided by anticipating delays, negotiating timelines with suppliers, and aligning production schedules to avoid rush fees.

Port operations in cross border supply chain


Navigating Customs, Currency, and Risk in Cross-Border Operations

Customs and Regulatory Compliance
In Africa, customs regulations can vary widely from country to country. Moving goods into Kenya is not the same as moving them into Nigeria or Ethiopia. For every transaction, there is paperwork, and for every shipment, there are rules. Customs procedures demand exact documentation—one error, and you could be facing fines or delays that cripple your schedule.
A clear understanding of customs tariffs, local taxes, and import/export regulations is critical for any business involved in cross-border trade.For businesses in kenya, the government keeps updating the trms as they change via the Kenya revenue Authority which is a great resource for any supply chain or procurement professional.Businesses need to stay updated on regulatory changes, adapt to new tariffs, and maintain the required paperwork to avoid delays and penalties. Regulations are constantly shifting, and African markets are no exception.

Currency Fluctuations and Cost Components
Cross-border supply chains come with costs far beyond the simple price of production and shipping. Warehousing, insurance, customs duties, and currency fluctuations all play a role in determining the final cost of a product. Consider how fluctuations in the dollar, euro, or yuan can impact the cost of importing goods. For African businesses, a sudden depreciation of the local currency against the dollar can make imported goods significantly more expensive.  

Hedging strategies can help protect businesses from severe currency fluctuations. Locking in exchange rates through financial instruments and financial experts can prevent unexpected cost surges, providing a stable foundation for budgeting. By understanding cost components beyond the basics, businesses can maintain better control over their finances and navigate the cross-border landscape with more certainty.  

Risk Management and Mitigation
Cross-border supply chains are fraught with risk. Political instability, fluctuating market conditions, and even supplier defaults can disrupt the best-laid plans. For businesses operating in Uganda or DRC for example,geopolitical risks can be a daily reality, making risk management an essential part of the procurement strategy.  
To manage these risks, businesses should consider maintaining contingency plans, and monitoring global trends closely. Sourcing partners with strong track records and transparent communication can provide critical support. When risks arise, resilience and readiness become the greatest assets any business can have.


Mastering Incoterms and Building Strong Partnerships  

Incoterms in cross-border supply chain

Understanding Incoterms

When engaging in cross-border trade, Incoterms are more than industry jargon; they are the backbone of a well-functioning shipping and logistics operation. Short for International Commercial Terms, #Incoterms are predefined terms published by the International Chamber of Commerce (ICC) to establish clear rules and responsibilities for sellers and buyers in international trade.
Each Incoterm defines who bears the cost, responsibility, and risk at each stage of the shipping process. For instance, with FOB (Free on Board), the seller is responsible for getting the goods onto the ship, after which the buyer takes over responsibility and risk( in car imporation terms, this means the seller will be responsible up to the point of getting your vehicle on a ship). In contrast, CIF (Cost, Insurance, and Freight) requires the seller to cover transportation costs and insurance until the goods reach the buyer's port9 im car importation terms, this means the seller will cover all risk up to the port of destination.  

Incoterms such as DAP (Delivered at Place) mean that the seller covers all transportation costs to a specified destination, but the buyer handles import clearance. Misunderstandings around these terms can lead to unexpected costs, lengthy delays, and even disputes with suppliers or logistics partners.

For African businesses, understanding these Incoterms is not just a requirement but an empowering tool. Knowing who holds responsibility at each stage of the process provides clarity and helps avoid disputes and hidden costs, especially when operating across multiple borders. Every business involved in cross-border trade should familiarize itself with Incoterms to ensure it’s clear who manages which parts of the shipping journey.

Managing Relationships with Suppliers and Logistics Partners
Effective cross-border supply chains rest on the strength of the partnerships within them. Suppliers, logistics providers, and freight forwarders are the backbone of your operation. Building strong relationships with these partners creates a seamless chain that can withstand challenges. Regularly evaluate supplier performance and hold logistics partners accountable.

In African markets, where the supply chain landscape can shift with economic trends or political changes, having reliable partners is invaluable. These relationships are not just about transactions; they’re about trust and accountability. Your business’s ability to meet its deadlines and keep promises to customers depends on these connections.

Preparing for Success in Cross-Border Supply Chains
The path of cross-border trade is not a smooth one, but for businesses across Africa, it’s one worth taking. As the continent steps further into the global market, we must approach cross-border supply chains with clarity, patience, and a commitment to building resilient systems. By understanding the hidden complexities and embracing thorough preparation, businesses can create supply chains that empower growth and drive prosperity.
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